Demographics & Facts

Population: 100,964 | Trade Area: 550,000+ | Incorporation Date: July 1, 1988 | City Median Age: 34.6 | County Median Age 36.0 | Average Household Income (2024): $88,740 | Average Household Income (2029 est): $104,960 | Average Disposable Income (2024): $69,680 | Median Household Income (2024): $72,520 | Median Household Income (2029 est): $83,590 | Labor Force (2025): 42,900 | Unemployment Average (2024-25): 6.5% | Housing Units: 32,000+ | Median House Value (2024): $479,770 | Key Industry Sectors: Transportation & Warehousing, Retail Trade, and Construction | I-15 Daily Average Traffic Count: 155,000 | High School Graduates (2024): 33.2% | Associate Degree (2024): 8.8% | Bachelor's Degree (2024): 8.4% | Professional or Graduate Degree: 3.9%